Mastering the Art and Science of Business Ghostwritng
If You are a Skillful Writer Looking for a New Opportunity...
Business ghostwriting can be a lucrative side hustle or full-time gig when you know how to master writing in the voice of your client, deliver a book that produces results and generates profits, and navigate the politics and business-building side of ghostwriting.
Are you ready to explore what could be possible for you?
“The first book I ghostwrote after Lynne’s course became a national best-seller in its first week. I have to say, holding a physical book in your hands, knowing that you played a part in its creation, is electrifying! I am now more encouraged and motivated than ever. This is a life-changing program.”
Certifed Business Ghostwriter
Since 2007, Lynne Klippel has been ghosting books, courses, white papers, and lead magnets for professionals in business, medicine, internet marketing, coaching, speaking, and consulting.
With more than 30 successful projects under her belt and a waiting list of clients, Lynne's the creator of the first business ghostwriting certification program. Since 2014, graduates of her program have gone on to win five-figure ghostwriting contracts and delight their clients.
"I was exceedingly impressed with the depth and scope of this certification program, which included a wealth of content and actually measured the success of the concepts learned. By the end of the program, I knew without question that I could ghostwrite. Lynne's motivational teaching style makes this a rich program that knocks those proverbial socks off!"
Certified Business Ghostwriter
This certification program is robust and complete. In 9 modules with more than 27 hours of self-paced video instruction, templates, scripts, worksheets, and assignments, this program is designed to give you everything you need for a successful business ghostwriting career.
More importantly, you'll have feedback and support with unlimited email coaching and one-on-one mentoring calls during each unit to review your progress and ensure your understanding. You won't be lost in a crowded group program or ignored in an impersonal online course. This is a true mentorship, where Lynne is as invested in your success as you are.
3 types of business books and when they should be used in the business lifecycle
How to seed a book for the desired ROI and reader response
Understanding the book creation process and how to interact with high-level professionals
4 components of a writer’s voice and how to uncover them
Templates and scripts for demographic and psychographic research
Conducting a SWOT analysis of competing titles-- this one will knock your clients’ socks off!
Templates and scripts for profiling reader demographics and psychographics
Building in the know, like, and trust factor so readers resonate with your client
Techniques for creating a book plan that thrills your client and their readers
5 non-fiction book structures and when to suggest each one
Learning to write on-demand, even when you don’t feel inspired
Best practices for drafting non-fiction books that exceed your client's expectations
Revising and editing in tandem with your client
Avoiding comma drama and the perils of the Ghosting Smile Curve
Special additions to increase the book's business ROI and delight your client
Professional boundaries that engender respect and trust
Falling in love with your client in a non-creepy way to bring out their best
Warding off and coping with the most common ghosting conflicts: non-payment, endless revision requests, and bullying
Essential prospecting tools including a script for authentic and professional initial conversations
Project evaluation matrix
Pricing, contracts, portfolios, and the power of waiting lists
Avoiding burnout, stress, and physical challenges
Tools for staying organized and managing multiple projects
How to create a markting plan that aligns with your personality
After you complete the training modules, you'll receive these valuable bonuses to help you launch your business ghostwriting career:
1. A capstone certification project with an evaluation of your strengths and growth areas
2. Professional designation as a Certified Business Ghostwriter including a logo and an endorsement from Lynne to use on your marketing materials
3. A bonus module on ghosting articles, white papers, blogs, and lead magnets
"Prior to taking this certification, I had only theories as to what duties a ghostwriter actually did. Now, after Lynne took me through the fine-points, the protocols, and her detailed system, I not only have the knowledge and skills to be a business ghostwriter, but the confidence to be a prolific one as well. If you are in the business of helping clients to write --I highly recommend Lynne Klippel and her gentle, yet strong and solid teachings. "
Peggy Lee Hanson